Ottawa Pop Expo is committed to providing transparency to outside parties with respect to the compliance of the organization’s electronic communications with Canada’ Anti-Spam Legislation, in effect as of July 1st, 2014, and its relevant rules and regulations (hereinafter “CASL”). To that end, the Ottawa Pop Expo Anti-Spam Commitment is a formal statement of rights and obligations which is made available to outside parties. It is intended to inform outside parties of the type of responsible and transparent practices adopted by Ottawa Pop Expo when electronically communicating with outside parties, inform outside parties who they may contact at Ottawa Pop Expo for any concern pertaining to electronic communications, and inform such outside parties of where and how they may unsubscribe to any electronic communications from Ottawa Pop Expo. This document also includes a series of answers to questions about spam and Ottawa Pop Expo’s practices that are frequently asked by outside parties that Ottawa Pop Expo may communicate with.
APPLICATION AND SCOPE
This Anti-Spam Commitment generally applies to any electronic communications sent by Ottawa Pop Expo to outside parties and is protected by a range of business procedures, processes and policies to ensure that such communications are done in compliance with CASL. Ottawa Pop Expo, in its electronic communications with outside parties, has to comply with the rules established by CASL and enforced by the Canadian Radio-television and Telecommunications Commission, the Competition Bureau and the Privacy Commissioner of Canada. CASL regulates all commercial electronic messages (“CEM”), which are messages that include among their purposes, the encouragement of participation in a commercial activity.
WHAT IS OTTAWA POP EXPO DOING TO COMPLY WITH CASL
Ottawa Pop Expo has undertaken various initiatives in order to make sure that it is compliant with CASL. It has adopted this Anti-Spam Commitment to provide transparency to outside parties with respect to the compliance of the organization’s electronic communication practices with CASL, as well as undertaken the following initiatives:
· Ottawa Pop Expo has implemented CASL compliant consent forms
The consent of outside parties is necessary in order for Ottawa Pop Expo to send a CEM. This consent typically must be “express”, but in certain circumstances consent can be “implied” and in others, messages are specifically exempt from consent requirements. Ottawa Pop Expo has modified certain consent forms in order to ensure that the express consent obtained from recipients is in compliance with CASL.
· Ottawa Pop Expo has modified its email footers
Ottawa Pop Expo has modified its email footers to manage CASL’s consent requirements. Under CASL, all CEM sent must include certain prescribed content. For example, Ottawa Pop Expo must clearly identify Ottawa Pop Expo as the party sending the CEM; provide a method where the recipient can readily contact Ottawa Pop Expo, such as a mailing address and one of (i) a telephone number with active response voicemail, (ii) an email address, or (iii) a Web address; and provide a working unsubscribe mechanism. In consequence, CASL compliant email footers have been updated on all CEM sent from Ottawa Pop Expo, in order to ensure compliance with CASL.
· Ottawa Pop Expo has incorporated an Unsubscribe Mechanism
Ottawa Pop Expo has incorporated an unsubscribe mechanism into all CEM, in order to manage CASL’s consent requirements. Under CASL, each CEM must provide a working unsubscribe mechanism (functional for 60 days), which must be processed without delay, within a maximum of 10 business days. In consequence, Ottawa Pop Expo has set up a uniform process in order to ensure that all unsubscribe requests will be complied with. You may at any time unsubscribe from receiving CEM from Ottawa Pop Expo by following the process laid out in the electronic message you receive, or by sending us an email.
WHY ARE YOU RECEIVING AN ELECTRONIC MESSAGE FROM OTTAWA POP EXPO?
The types of CEM Ottawa Pop Expo may send from time to time could include the following:
• CEM sent to Ottawa Pop Expo’s contacts who have opted-in to receiving our e-newsletter.
• CEM sent to Ottawa Pop Expo’s current or potential service providers by various Ottawa Pop Expo business units. For example, Ottawa Pop Expo may outsource part of its activities to a third party (such as a maintenance company, a translation service provider, etc.) or, Ottawa Pop Expo’s HR department may contact potential employees electronically for recruitment purposes.
• CEM sent to Ottawa Pop Expo’s current or potential business partners.
If you have received a CEM from Ottawa Pop Expo and you believe that you should not have, please assess as to whether you have provided implied or express consent to receive CEMs, or if an exemption applies.
· Express Consent: You have provided your express consent if you have signed up to receiving our newsletters via our website or through an in-person sign-up at a previous edition of Ottawa Pop Expo or at an event which you attended in the past and where Ottawa Pop Expo had an exhibit booth.
· Implied Consent: Ottawa Pop Expo may infer your implied consent if:
o Ottawa Pop Expo has an existing business relationship with you or has a former business relationship with you which terminated less than two years ago (for instance, you are a former client);
o Ottawa Pop Expo received an inquiry from you within the last 6 months;
o You disclosed your electronic address to a Ottawa Pop Expo employee (for example you provided your business card to a Ottawa Pop Expo employee) or you conspicuously published your electronic address (for example, via a corporate website or in a brochure) and the CEM sent is in connection with your business role and function.
When is an electronic message exempt under CASL?
If you are receiving an electronic communication from Ottawa Pop Expo, it may be a message that is exempt under CASL. This would be the case if the message is one the following:
· You have a personal relationship with the Ottawa Pop Expo employee who contacted you, meaning that you have previously had a direct, voluntary, two-way communication.
· You have a family relationship with the Ottawa Pop Expo employee who contacted you.
· The CEM is sent within Ottawa Pop Expo (between employees of Ottawa Pop Expo).
· The CEM is sent between Ottawa Pop Expo and another business, where there is an ongoing relationship between Ottawa Pop Expo and this other business.
· The CEM was sent by Ottawa Pop Expo to you, in order to respond to your request or inquiry.
· The CEM was sent by Ottawa Pop Expo to you, in order to enforce a legal right or obligation (for instance, if you have an outstanding debt, or breached a contract that you have with Ottawa Pop Expo, etc.).
In certain situations, your consent is not required for certain types of messages sent by Ottawa Pop Expo, although you may still unsubscribe from future transmission of similar messages. The type of messages where Ottawa Pop Expo does not need your consent is an electronic message that:
· is sent once, following a referral by a current Ottawa Pop Expo client, service provider, business partner or employee who also has a personal or business relationship with you;
· only provides you with a request for a quote or an estimate;
· only facilitates or confirms a transaction;
· only provides Ottawa Pop Expo warranty, product recall, safety or security information;
· only provides information about:
o your ongoing use of Ottawa Pop Expo services or products or ongoing purchases;
o an Ottawa Pop Expo product, good, or service purchased (including updates and upgrades).
If you have received a CEM, and you believe that you should not have, please contact us immediately by email and we will promptly remove your address from our list (within 10 business days).
You may be contacted by a Ottawa Pop Expo employee via social media, such as LinkedIn, if you are connected on the social network with the Ottawa Pop Expo employee, or if you have indicated through your preference settings the fact that you are open to receiving messages about new business opportunities or ventures. You may also be contacted if you have conspicuously published your electronic address (for instance, on a social media website), have not indicated that you did not wish to receive CEM, and the CEM sent is in connection with your business role and function.
WHAT TO YOU DO IF YOU NO LONGER WISH TO RECEIVE CEM FROM OTTAWA POP EXPO
At Ottawa Pop Expo, we take the respect of laws very seriously. You may unsubscribe at any time from receiving CEM, by contacting us via email and we will remove you from our list within ten (10) business days.
AMENDEMENT OF THIS ANTI-SPAM POLICY AND GUIDELINES
From time to time, Ottawa Pop Expo will review and update this Anti-Spam Commitment as required to keep current with rules and regulations, new technologies, standards, our business practices and outside parties’ concerns. We will post any Anti-Spam Commitment changes on this page and, if the changes are significant, we will provide a more prominent notice (including, as the case may be, email notification of Anti-Spam Commitment changes). We will also keep prior versions of this Anti-Spam Commitment in an archive for your review.
QUESTIONS OR CONCERNS ABOUT THIS ANTI-SPAM COMMITMENT?
If you need further assistance, please contact the Ottawa Pop Expo Privacy Department either by mail at 1418 Pierce Street, Montreal (Quebec) H3H 2K2, or by email.
Revised July, 2014
Please note that both the English and French versions of our Anti-Spam Commitment have equal legal value.